--- title: "Local SEO Guides for Search and AI | The Lighthouse" description: "Getting found by nearby customers across search and AI, from your Google Business Profile and reviews to the pages AI actually reads." source: "https://www.lighthouselocal.ai/blog/category/local-seo" --- [Blog](https://www.lighthouselocal.ai/blog) › Local SEO # Local SEO Getting found by nearby customers across search and AI, from your Google Business Profile and reviews to the pages AI actually reads. [All](https://www.lighthouselocal.ai/blog) [AI Visibility](https://www.lighthouselocal.ai/blog/category/ai-visibility) [Local SEO](https://www.lighthouselocal.ai/blog/category/local-seo) [For Agencies](https://www.lighthouselocal.ai/blog/category/agency-growth) [Guides](https://www.lighthouselocal.ai/blog/category/guides) ## 4 guides [![A dashboard panel tracking a 4.8 rating, 214 reviews, verified hours, and rising AI mentions, the profile signals AI assistants read](https://www.lighthouselocal.ai/images/blog/blog-google-business-profile-ai-visibility.webp)

Do You Need a Google Business Profile for AI Visibility?

Every major assistant reads Google Business Profile data somewhere in its answers, even ChatGPT. Here's what your profile feeds them, and what to do if Google won't let you have one.![Will Colachis](https://www.lighthouselocal.ai/images/authors/will-colachis.webp)Will Colachis Sep 1, 2026 • 6 min readLocal SEO](https://www.lighthouselocal.ai/blog/google-business-profile-ai-visibility) [![A dark card showing a 4.9 star rating with 213 reviews beside a snippet of AggregateRating JSON-LD code](https://www.lighthouselocal.ai/images/blog/blog-aggregate-rating-schema.webp)

AggregateRating Schema, and Why Your Star Ratings Might Not Show

AggregateRating is the schema that puts your star rating in code machines can read. Here's how it works, the reason your own stars often won't show in Google search, and how to write one that holds up.![Saihajpreet Singh](https://www.lighthouselocal.ai/images/authors/saihajpreet-singh.webp)Saihajpreet Singh Aug 30, 2026 • 7 min readLocal SEO](https://www.lighthouselocal.ai/blog/aggregate-rating-schema) [![A Structured Data dashboard showing a LocalBusiness entity marked valid, with green checks on its detected name, address, phone, hours, and rating](https://www.lighthouselocal.ai/images/blog/blog-what-is-local-schema-markup.webp)

What Is Local Schema Markup, and How Do You Add It?

A few lines of code can tell Google and AI exactly what your business is, where it works, and when it's open, no guessing required. Here's how local schema markup works, and how to add it in one sitting.![Saihajpreet Singh](https://www.lighthouselocal.ai/images/authors/saihajpreet-singh.webp)Saihajpreet Singh Aug 26, 2026 • 7 min readLocal SEO](https://www.lighthouselocal.ai/blog/what-is-local-schema-markup) [![The Lighthouse Local dashboard showing off-site reputation across reviews and profiles](https://www.lighthouselocal.ai/images/blog/blog-how-reviews-shape-ai-recommendations.webp)

How Reviews Shape AI Recommendations

The assistants that recommend businesses lean heavily on your reviews, how many, how recent, how good, and what they say. Here's how reviews feed AI recommendations, and how to make yours work harder.![Saihajpreet Singh](https://www.lighthouselocal.ai/images/authors/saihajpreet-singh.webp)Saihajpreet Singh Aug 12, 2026 • 6 min readLocal SEO](https://www.lighthouselocal.ai/blog/how-reviews-shape-ai-recommendations) Your AI visibility ## See where AI recommends you, and where it doesn't Lighthouse Local tracks all five platforms, shows who's getting named instead of you, and turns every gap into a plain-English fix. [Start for free ](https://www.lighthouselocal.ai/for-business) [Run a free audit](https://audits.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=blog-category-local-seo&utm_content=blog-category-closer-audit) ## Sitemap - [Markdown sitemap](https://www.lighthouselocal.ai/sitemap.md)