--- title: "Lighthouse Local vs. Profound - AI Visibility Platforms Compared (2026)" description: "Compare Lighthouse Local and Profound on AI assistants tracked, local prompts, agency reporting and pricing, every Profound fact checked against its own pages." source: "https://www.lighthouselocal.ai/compare/lighthouse-local-vs-profound" --- [Home](https://www.lighthouselocal.ai/) / [Compare](https://www.lighthouselocal.ai/compare) / Lighthouse Local vs. Profound # Compare Lighthouse Local vs. Profound Profound is an enterprise AI visibility platform with a free trial and custom Enterprise pricing. Lighthouse Local is built for businesses of any size and the agencies that serve them, with published monthly plans. Here's how they compare, with every Profound fact sourced from Profound's own pages. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=compare-profound&utm_content=hero-cta) Book a Demo 14-day free trial on self-serve plans Checked against Profound's pages, October 6, 2026 Checked on every Lighthouse Local plan ChatGPT Claude Gemini Perplexity Google AI ## Which one is built for you? Two honest lists. Pick the one that sounds like your week. ### Choose Lighthouse Local if - You need a monthly price you can approve today, with a 14-day trial that shows who AI recommends for your own services before you commit. - You'd rather hand the fixes to our specialists than hire someone to read the reports and act on them. - You want to be tracking your first questions in about ten minutes, not after a demo and a contract. - Each of your clients gets a white-label dashboard under your brand, with unlimited client reports from day one. ![](https://www.lighthouselocal.ai/images/compare/profound.png) ### Choose Profound if - You need a SOC 2 report and an enterprise sales process with a dedicated account team. - You want prompt volume data drawn from hundreds of millions of real conversations, updated weekly. - You need Agent Analytics to see AI bot traffic and citations hitting your own site. - You want up to nine answer engines covered on Enterprise, including Copilot, DeepSeek and Exa. ## Feature by feature The same eighteen rows on every comparison we publish. ### AI platforms checked | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/profound.png)Profound | | --- | --- | --- | | ChatGPT | Yes | Yes | | Google Gemini | Yes | Yes | | Claude | Yes | Partial Enterprise only; not on the free trial | | Perplexity | Yes | Partial Enterprise and agency client workspaces; not on the free trial | | Google AI Overviews | Yes | Yes AI Overviews on the trial; AI Mode on Enterprise | ### What gets tracked | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/profound.png)Profound | | --- | --- | --- | | Local-intent questions, by city and service area | Yes | Partial Region or city wording in prompts; the trial covers one region | | Weekly sweep of every tracked question | Yes | Yes Daily on the trial and on Enterprise | | Daily checks on priority questions | Yes | Yes Daily on the trial and on Enterprise | | Competitor tracking on every platform | Yes | Yes | | Ranked, plain-English fix list | Yes | Partial Opportunities plus AI Marketer agents that draft content | | Optional done-for-you fixes | Yes | No | ### For agencies | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/profound.png)Profound | | --- | --- | --- | | White-label client dashboard | Yes | No | | Unlimited client reports | Yes | Partial Custom dashboards shared by public view-only link | | Embeddable white-label audit for lead capture | Yes | No | | Ask ChatGPT, Claude or Gemini about your own data | Yes | Partial Hosted MCP server on Enterprise | ### Plans and trial | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/profound.png)Profound | | --- | --- | --- | | 14-day free trial | Yes Self-serve plans | No 7-day free trial | | Month-to-month billing | Yes | Partial Agency Growth is billed monthly; Enterprise is custom | | Dedicated agency plans | Yes | Yes Agency Growth plus Agency Mode | ## Plans, side by side Lighthouse Local prices come straight from our plan catalog. Profound's are what its pricing page showed on October 6, 2026. A prompt count on its own undersells coverage, because Lighthouse Local runs every tracked prompt on ChatGPT, Gemini, Claude, Perplexity, and Google AI, so compare the answer checks a month. ### Lighthouse Local - Starter $79 / month 1,400+ AI answer checks a month 50 tracked prompts (weekly sweep) · 3 daily slots (checked every day) - Growth $249 / month 4,700+ AI answer checks a month 150 tracked prompts (weekly sweep) · 12 daily slots (checked every day) - Enterprise Custom From \~$599 / month Custom prompts (\~250+), sites & seats · \~25 daily slots, custom competitors - Agency Starter $349 / month 5,500+ AI answer checks a month 160 shared prompts · 16 daily slots - Agency Growth $999 / month 17,000+ AI answer checks a month 500 shared prompts · 50 daily slots - Agency Enterprise Custom From \~$1,999 / month Custom client sites, prompts & seats ### ![](https://www.lighthouselocal.ai/images/compare/profound.png)Profound - Trial Free for 7 days 50 prompts run daily, 3 engines, 1 region and language, unlimited seats - Enterprise Custom pricing on request Custom prompt count, up to 9 engines, custom regions, API, SSO, SOC 2 - Agency Growth client workspace $399 per month, per client workspace 100 custom prompts, 3 engines, 6 AEO articles a month; the base agency fee is not published Profound's pricing page on the verified date lists a free trial and a custom Enterprise plan. The client-workspace price comes from Profound's agency launch post, which doesn't state a base agency fee. Earlier self-serve tiers reported by third parties aren't on the live page, so they aren't shown. [See full pricing](https://www.lighthouselocal.ai/pricing) ## How long from first call to first answer? It helps to see how each product gets you started. Profound sells one plan, Enterprise, through a demo. It lists a custom prompt count, up to nine engines, custom regions, SSO, SOC 2, an API, a hosted MCP server and account-level support. Its Prompt Volumes dataset, built from hundreds of millions of real conversations and refreshed weekly, is a real help when you're deciding which questions are worth tracking, and a SOC 2 report is the right trade when procurement requires one. That points to a question for any vendor. How long does it take to go from my first conversation to seeing who AI recommends for my business, and what does it cost to keep seeing it? A demo-led process can be worth the wait, but it's worth knowing the wait up front. Here's our answer. You can be set up in about ten minutes, tracking the questions people ask in your city or service area, or nationally, across ChatGPT, Gemini, Claude, Perplexity, and Google AI. You get [a weekly sweep plus daily checks](https://www.lighthouselocal.ai/how-it-works) on priority questions, competitor tracking, and a ranked fix list in plain English, so the first thing you see is what to change this week. ## What can you budget before a sales call? Pricing models differ in when you learn the number. On the day we checked, Profound's pricing page showed two options, a free seven-day trial and a custom Enterprise plan that needs a demo. The trial runs 50 prompts daily on 3 engines in one region and language, with Claude and Perplexity not included. Its agency launch post prices client workspaces individually and doesn't state a base fee. The question to ask any vendor is what month three costs, and whether the trial shows the assistants your customers use. A short trial on a slice of the engines tells you how the tool works, not always how you'd show up everywhere. If your budget needs a number before a sales call, that's the first thing to know. We publish the number. Every [self-serve plan](https://www.lighthouselocal.ai/pricing) lists its price, bills month to month with an annual option, and starts with a 14-day free trial that checks ChatGPT, Gemini, Claude, Perplexity, and Google AI, with each plan's monthly allowance of answer checks shown on its card. ## Whose name is on the dashboard your clients open? Agency setups come down to two things, how clients are separated and what they see. Profound's Agency Mode gives each client its own workspace with its own competitors, priced at $399 per month per workspace on Agency Growth, and custom dashboards can be shared with anyone through a public view-only link. Agency Growth adds pitch workspaces for prospects. White-label branding isn't described on the agency pages we read, and the base agency fee isn't published. So ask two questions. What do I pay per client in total, and whose brand does the client see? A shared link is quick, but it's a different thing from a dashboard clients sign into under your name. Our agency plans are built around the second question. Clients sign into a [white-label dashboard](https://www.lighthouselocal.ai/for-agencies) under your brand on your own domain, client reports are unlimited, and a shared prompt pool spreads tracking across clients. For lead generation, our Beacon runs [an embeddable AI visibility audit](https://www.lighthouselocal.ai/beacon) on your own site. And if a client would rather you made the fixes than read about them, our specialists can do that work too. ## Frequently asked questions ### Does Profound publish its prices? On the date we verified this page, Profound's pricing page listed a free seven-day trial and a custom Enterprise plan with no published rate. Its agency launch post prices client workspaces per month but doesn't state a base agency fee. For a buyer, that means you can't set a budget before talking to sales. Lighthouse Local lists every self-serve plan on our pricing page, so you can approve a number before any call. ### Can Profound track local questions for a single city? Profound's prompt design guidance says to include regions, cities or neighborhoods in prompts, and Enterprise regions are custom, while the trial covers one region. There isn't a dedicated local-business workflow on the pages we read. For a single-city business, that means writing the place into every prompt yourself. Lighthouse Local tracks questions nationally or by city and service area, so location is part of how you set up a question. ### Which assistants does each tool check? Lighthouse Local checks ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan. Profound's Enterprise engine list runs to nine, including some we don't track, while its trial covers three. The scorecard shows which of the five we track are included at each level. If you need engines beyond ours, that's a real reason to look at Enterprise, and if the five we track cover your customers, they're on every plan from the start. ### Does Lighthouse Local have enterprise features? Yes. Our Enterprise and Agency Enterprise plans are sales-priced with custom prompts, sites and seats, and SSO. What we don't have today is a SOC 2 report. If procurement requires one, say so on the demo call and we'll tell you where that stands. Everything else, from the white-label dashboard to the ranked fix list, is on plans you can start this week. ### How did we check these facts? Every Profound fact on this page comes from Profound's own pages, read on October 6, 2026. Where a page doesn't publish something, the scorecard says No. If you spot a change, [contact us](https://www.lighthouselocal.ai/contact) and we'll re-verify. Sources: [Profound pricing](https://www.tryprofound.com/pricing) (seen October 6, 2026) · [Profound home](https://www.tryprofound.com) (seen October 6, 2026) · [Profound docs, MCP overview](https://docs.tryprofound.com/mcp/overview.md) (seen October 6, 2026) · [Profound help, Agency Mode overview](https://help.tryprofound.com/articles/8593548222-agency-mode-overview) (seen October 6, 2026) · [Profound blog, agency launch](https://tryprofound.com/blog/agencies-launch-your-aeo-practice-with-profound) (seen October 6, 2026) · [Profound blog, custom dashboards](https://www.tryprofound.com/blog/introducing-custom-dashboards-in-profound) (seen October 6, 2026) · [Profound blog, designing prompts](https://www.tryprofound.com/blog/how-to-design-prompts-for-ai-visibility-tracking) (seen October 6, 2026) · [Profound AI instructions page](https://www.tryprofound.com/ai-instructions) (seen October 6, 2026). ## Ready to see how AI describes your business? Set up in ten minutes with a 14-day free trial on every self-serve plan, or talk to a specialist first. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=compare-profound&utm_content=closing-cta) Book a Demo ![Lighthouse Local Online Presence dashboard](https://www.lighthouselocal.ai/_astro/online-presence.Bf6-fV_P_1YFuFw.webp?dpl=dpl_DfpqxA2kzoGswa4dpGX8giY7tPQR) ## Sitemap - [Markdown sitemap](https://www.lighthouselocal.ai/sitemap.md)