--- title: "Lighthouse Local vs. Scrunch - AI Visibility Platforms Compared (2026)" description: "Compare Lighthouse Local and Scrunch on AI assistants tracked, local prompts, agency reporting and pricing, every Scrunch fact checked against its own pages." source: "https://www.lighthouselocal.ai/compare/lighthouse-local-vs-scrunch" --- [Home](https://www.lighthouselocal.ai/) / [Compare](https://www.lighthouselocal.ai/compare) / Lighthouse Local vs. Scrunch # Compare Lighthouse Local vs. Scrunch Scrunch is an AI search platform for marketing teams that pairs visibility monitoring with an agent experience layer serving AI-optimized pages to bots. Lighthouse Local keeps to the tracking job, showing who AI recommends and what to fix, with our specialists available to make the fixes. Here's how they compare, with every Scrunch fact sourced from Scrunch's own pages. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=compare-scrunch&utm_content=hero-cta) Book a Demo 14-day free trial on self-serve plans Checked against Scrunch's pages, October 7, 2026 Checked on every Lighthouse Local plan ChatGPT Claude Gemini Perplexity Google AI ## Which one is built for you? Two honest lists. Pick the one that sounds like your week. ### Choose Lighthouse Local if - You want a plain answer to who AI recommends and what to fix, with no dashboard to learn. - You want ChatGPT, Gemini, Claude, Perplexity, and Google AI from your first plan, with no upgrade to see the others. - You want to know who AI recommends this week, with the check cadence settled before you start and nothing to refresh by hand. - You'd rather hand the fixes to our specialists than set up a content delivery layer. - Your clients log into a white-label dashboard, with no API work to put your brand on it. ![](https://www.lighthouselocal.ai/images/compare/scrunch.png) ### Choose Scrunch if - You want nine answer engines on the enterprise plan, including Meta AI and Grok. - You want an agent experience layer that serves AI-optimized pages to bots at the CDN. - You want a Data API, a Looker Studio template and bot-traffic integrations. - You want a partner program with prospecting workspaces and referral commission. ## Feature by feature The same eighteen rows on every comparison we publish. ### AI platforms checked | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/scrunch.png)Scrunch | | --- | --- | --- | | ChatGPT | Yes | Yes | | Google Gemini | Yes | Partial Enterprise plan only | | Claude | Yes | Partial Enterprise plan only | | Perplexity | Yes | Yes | | Google AI Overviews | Yes | Yes AI Overviews on Core; AI Mode on Enterprise | ### What gets tracked | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/scrunch.png)Scrunch | | --- | --- | --- | | Local-intent questions, by city and service area | Yes | No Country and language targeting; Core covers one country | | Weekly sweep of every tracked question | Yes | Yes Daily for 14 days, then every 72 hours by default | | Daily checks on priority questions | Yes | Partial Daily for the first 14 days, then on demand | | Competitor tracking on every platform | Yes | Yes Five competitors on Core | | Ranked, plain-English fix list | Yes | Partial Insights and recommendations; ranking unstated | | Optional done-for-you fixes | Yes | Partial Agent Experience content delivery on Enterprise | ### For agencies | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/scrunch.png)Scrunch | | --- | --- | --- | | White-label client dashboard | Yes | Partial Outputs white-labeled through the API | | Unlimited client reports | Yes | Partial Guest access per brand, Looker Studio, exports; limits unstated | | Embeddable white-label audit for lead capture | Yes | No | | Ask ChatGPT, Claude or Gemini about your own data | Yes | Partial MCP access on Enterprise | ### Plans and trial | Feature | Lighthouse Local | ![](https://www.lighthouselocal.ai/images/compare/scrunch.png)Scrunch | | --- | --- | --- | | 14-day free trial | Yes Self-serve plans | No 7-day Core trial, card required | | Month-to-month billing | Yes | Yes | | Dedicated agency plans | Yes | Yes Agency Core plus a partner program | ## Plans, side by side Lighthouse Local prices come straight from our plan catalog. Scrunch's are what its pricing page showed on October 7, 2026. A prompt count on its own undersells coverage, because Lighthouse Local runs every tracked prompt on ChatGPT, Gemini, Claude, Perplexity, and Google AI, so compare the answer checks a month. ### Lighthouse Local - Starter $79 / month 1,400+ AI answer checks a month 50 tracked prompts (weekly sweep) · 3 daily slots (checked every day) - Growth $249 / month 4,700+ AI answer checks a month 150 tracked prompts (weekly sweep) · 12 daily slots (checked every day) - Enterprise Custom From \~$599 / month Custom prompts (\~250+), sites & seats · \~25 daily slots, custom competitors - Agency Starter $349 / month 5,500+ AI answer checks a month 160 shared prompts · 16 daily slots - Agency Growth $999 / month 17,000+ AI answer checks a month 500 shared prompts · 50 daily slots - Agency Enterprise Custom From \~$1,999 / month Custom client sites, prompts & seats ### ![](https://www.lighthouselocal.ai/images/compare/scrunch.png)Scrunch - Core $250 per month 125 prompts, 5,000 responses a month, 4 LLMs, 1 country, 5 competitors, 5 users - Enterprise Custom pricing on request Custom prompts, 9 LLMs, Agent Experience, API, MCP, SSO - Agency Core $500 per month Multi-client management and Data API access - Agency Enterprise Custom pricing on request Partner program with prospecting licenses Scrunch prices are in US dollars as shown on its pricing page and FAQ on the verified date. Core's trial converts to a paid plan unless cancelled, per Scrunch's trial FAQ. [See full pricing](https://www.lighthouselocal.ai/pricing) ## Do you need to change what bots see, or find the gap first? Scrunch has two layers. The first monitors how AI answers describe a brand. The second is an agent experience layer that serves AI-optimized versions of your pages to bots at the CDN, with no site code changes. Its Core plan covers four engines, one country and five competitors, and the enterprise plan opens up nine engines, MCP and SSO. That's a platform whose reach extends from monitoring into how your pages are served to bots, and for a team that wants to act at that technical level, it's a real strength. The question to ask any vendor is where you are in the job. If you already know where you're missing and want to change what bots receive, a delivery layer fits. If you first need to know who AI recommends instead of you and what to change, you need the answer before the infrastructure. Lighthouse Local is built for that second case. We check ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan, sweep every tracked question weekly with daily checks on priority ones, and turn the gaps into a [ranked fix list](https://www.lighthouselocal.ai/how-it-works) in plain English. If you'd rather not run a delivery layer or edit pages yourself, [our specialists do the work](https://www.lighthouselocal.ai/for-business). ## How often is an answer rechecked, and on which assistants? Cadence is easy to skip over. Scrunch's data FAQ says a new prompt runs daily for its first 14 days and then every 72 hours by default, with an on-demand refresh when you need a fresh answer. That's a sensible way to build a baseline fast, and every 72 hours is more often than our weekly sweep, so if you need every prompt refreshed that often, Scrunch has the edge there. Coverage works the same way, by plan. Its Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot, and Gemini, Claude and Google AI Mode arrive on the enterprise plan. So ask any vendor two things. What is the schedule on day sixty, not day one, and which assistants are on the plan I'd actually buy? Lighthouse Local answers the coverage half first. Every plan checks ChatGPT, Gemini, Claude, Perplexity, and Google AI, with every tracked question swept weekly and the priority ones checked daily, so the assistants you care about are never on a higher tier. The pricing cards above show the monthly allowance of AI answer checks each plan runs, which is the number to set beside a prompt count and a refresh interval. ## Is white-label a dashboard or a build? White-label can mean a dashboard your client logs into or an API you build one from, and the difference is who does the work. Scrunch has a real agency program. Agency Core adds multi-client management and Data API access, guest roles give each client a view of their own brand, prospecting workspaces support pitches, and the partner program pays referral commission. White-label is described as something you build through the API, which suits an agency with developers and a reporting stack of its own. The thing to settle with any vendor is what your client logs into and how much work it takes to put your brand on it. Lighthouse Local gives agencies a [white-label dashboard](https://www.lighthouselocal.ai/for-agencies) clients log into under your brand on every agency plan, plus unlimited client reports, with no API work to brand it. Beacon runs [an embeddable AI visibility audit](https://www.lighthouselocal.ai/beacon) on your own site to capture leads. Compare [our agency plans](https://www.lighthouselocal.ai/pricing) against Agency Core and price a typical client on each. ## Frequently asked questions ### Is Lighthouse Local an alternative to Scrunch? Yes, for brands and agencies that want the tracking without an engineering project around it. Both monitor how AI assistants answer questions about a brand, and Scrunch adds an agent experience layer and enterprise integrations. For you, the choice is whether you need that layer. Lighthouse Local keeps to the tracking, covers every assistant we track on each plan, and has our specialists make the fixes. ### Which assistants does Scrunch include? Scrunch's pricing page lists ChatGPT, Perplexity, Google AI Overviews and Copilot on Core, and nine engines on Enterprise, adding Claude, Gemini, Google AI Mode, Meta AI and Grok. For you, that means checking which tier carries the assistants you care about. Lighthouse Local includes ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan. ### How often does Scrunch check prompts? Per Scrunch's data collection FAQ, a new prompt runs daily for its first 14 days and then every 72 hours by default, with on-demand refreshes. In practice that means asking what the schedule will be after the first two weeks. Lighthouse Local sweeps every tracked question weekly and checks priority questions daily, and every plan carries the same assistants, so moving between tiers never changes which assistant you can see. ### Does Scrunch have a free trial? Scrunch offers a 7-day trial of its Core plan, and its trial FAQ says a card is required and the trial converts to a paid plan unless cancelled. That's why it's worth setting a reminder before it ends. Lighthouse Local gives every self-serve plan a 14-day free trial, so you can see your own results before you pay. ### Can agencies white-label Scrunch? Scrunch's agencies page describes white-labeling outputs through its API, and guest access gives clients a view of their brand. A branded dashboard clients log into isn't described on the pages we read. For an agency, that means building the branding yourself. Lighthouse Local's agency plans include a white-label dashboard, plus Beacon for a branded audit on your own site. ### How did we check these facts? Every Scrunch fact on this page comes from Scrunch's own pages, read on October 7, 2026. Where a page doesn't publish something, the scorecard says No. If you spot a change, [contact us](https://www.lighthouselocal.ai/contact) and we'll re-verify. Sources: [Scrunch pricing](https://scrunch.com/pricing) (seen October 7, 2026) · [Scrunch FAQ, plan pricing](https://scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans) (seen October 7, 2026) · [Scrunch FAQ, free trial](https://scrunch.com/faqs/what-features-are-included-in-scrunchs-free-trial) (seen October 7, 2026) · [Scrunch FAQ, agency pricing](https://scrunch.com/faqs/does-scrunch-offer-special-pricing-for-agencies) (seen October 7, 2026) · [Scrunch FAQ, agencies with multiple clients](https://scrunch.com/faqs/is-scrunch-a-good-aeo-tool-for-agencies-managing-multiple-clients) (seen October 7, 2026) · [Scrunch FAQ, international tracking](https://scrunch.com/faqs/does-scrunch-support-international-prompt-tracking-and-multiple-languages) (seen October 7, 2026) · [Scrunch FAQ, data collection](https://scrunch.com/faqs/what-methods-does-scrunch-use-to-collect-data-from-ai-platforms) (seen October 7, 2026) · [Scrunch for agencies](https://scrunch.com/agencies) (seen October 7, 2026) · [Scrunch Monitoring and Insights](https://scrunch.com/platform/monitoring-insights/) (seen October 7, 2026) · [Scrunch Agent Experience](https://scrunch.com/platform/agent-experience/) (seen October 7, 2026) · [Scrunch home](https://scrunch.com) (seen October 7, 2026). ## Ready to see how AI describes your business? Set up in ten minutes with a 14-day free trial on every self-serve plan, or talk to a specialist first. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=compare-scrunch&utm_content=closing-cta) Book a Demo ![Lighthouse Local Online Presence dashboard](https://www.lighthouselocal.ai/_astro/online-presence.Bf6-fV_P_1YFuFw.webp?dpl=dpl_DfpqxA2kzoGswa4dpGX8giY7tPQR) ## Sitemap - [Markdown sitemap](https://www.lighthouselocal.ai/sitemap.md)