--- title: "How Lighthouse Local Works — AI Visibility Tracker & Beacon" description: "How Lighthouse Local works: one AI-visibility engine, two products. Track how ChatGPT, Gemini, Claude, Perplexity and Google AI recommend your business — or run Beacon, a white-label AI-visibility audit that generates leads under your own brand." source: "https://www.lighthouselocal.ai/how-it-works" --- # One AI-visibility engine, two ways to use it. Your customers now ask **ChatGPT, Gemini, Claude, Perplexity and Google AI** who to hire. Lighthouse Local is the engine that makes sure the answer is you: run it as an always-on tracker for your own business, or as a white-label audit under your own brand. [How the AI Tracker Works](#tracker) [How Beacon Works](#beacon) One engine, every major AI answer platform ChatGPT Claude Gemini Perplexity Google AI ## Track your AI presence, or generate leads. Same engine underneath — the difference is who runs it and why. Pick the product that fits, or run both. [Track your own visibility AI Visibility Tracker Ongoing monitoring of how all 5 AI platforms answer your customers — with competitor benchmarks and a ranked, plain-English action plan. - Weekly sweeps + daily checks on all 5 AIs - Competitor tracking + action planSee how it works ](#tracker) [Generate qualified leads Beacon A white-label AI-visibility audit prospects run on themselves — turning cold traffic into ready-to-pitch leads, all under your own brand. - Fully white-label + your own domain - Built-in lead capture on every auditSee how it works ](#beacon) ## AI Visibility Tracker Know exactly where you stand in AI search — every platform, every week, in one dashboard. ### See exactly what AI says about you. Read the real answers ChatGPT, Gemini, Claude, Perplexity and Google AI give when your customers ask — word for word, refreshed on a schedule. - Every answer tagged — mentioned, not mentioned, or competitor won - See which of your pages AI cited, and which it skipped - Filter by platform, prompt, or verdict ![Where AI Talking](https://www.lighthouselocal.ai/_astro/where-ai-talking.CjrelAPk_xIEUT.webp?dpl=dpl_BeaNPnF9byUZpqQjB4BDTxUtsZ4q) ### Know who AI recommends instead. A live leaderboard of the businesses AI names most for your key searches — and exactly how far ahead of you they are. - Your mentions vs each rival's, on every platform - Head-to-head coverage for every prompt you track - Spot the exact searches where a competitor is winning ![Competitors dashboard](https://www.lighthouselocal.ai/_astro/competitors.CCGMrp5L_Z27T9Fa.webp?dpl=dpl_BeaNPnF9byUZpqQjB4BDTxUtsZ4q) ### Get a ranked plan to climb. Every gap between you and the top spot becomes a fix — ranked by impact, explained in plain English, in the order that moves the needle. - A prioritized fix list, most impactful first - Plain-English reason each fix matters for AI - Watch your readiness score climb as you ship ![Website Health dashboard](https://www.lighthouselocal.ai/_astro/website-health.BhJuRK1t_dp4gH.webp?dpl=dpl_BeaNPnF9byUZpqQjB4BDTxUtsZ4q) ## How It Works Step 1 ### Tell us what to watch Add your business and the questions your customers actually ask AI. Pick the competitors you want to benchmark against — setup takes minutes. Step 2 ### We check all 5 AIs We ask ChatGPT, Gemini, Claude, Perplexity and Google AI on schedule — weekly sweeps across your pool, plus daily checks on your priority prompts. Step 3 ### Get your action plan See where you're named, where you're missing, and a plain-English plan ranked by impact — so you always know the next fix that moves the needle. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=how-it-works&utm_content=tracker-section) [See Pricing](https://www.lighthouselocal.ai/pricing) ## Beacon A white-label AI-visibility audit your prospects run on themselves — and every run is a qualified lead for you. aiaudit.youragency.com Your Agency Overview 61 AI Visibility 36 SEO 92 Performance 63 Content 59 Technical 76 Trust & Authority 31 D **61** OF 100 ▲ +9 pts vs. industry avg Critical fixes 3 Important 7 Quick wins 12 AI Visibility Score: **36** / 100 5 schemas missing +45 pts to gain SEO Score: **92** / 100 Image alt coverage 72% +8 pts to gain Performance Score: **63** / 100 LCP 9.0s · TBT 347ms +25 pts to gain Content Score: **59** / 100 FAQ section missing +15 pts to gain Technical Score: **76** / 100 OG tags + robots meta need work +10 pts to gain Trust & Authority Score: **31** / 100 No reviews surfaced +30 pts to gain The comprehensive audit your prospects run — AI visibility, SEO, performance and more — under your brand. Click any category to explore. [Explore Beacon](https://www.lighthouselocal.ai/beacon) [Try a Live Audit](https://audits.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=how-it-works&utm_content=beacon-section) ## How Beacon works Step 1 ### Brand it once Add your logo, colors and custom domain. Beacon becomes your own audit tool, with Lighthouse Local invisible behind it. Step 2 ### Prospects audit themselves Share the link or embed it on your site. Prospects run a free AI-visibility check and see exactly where they're invisible. Step 3 ### You get the lead Every audit captures the prospect and their gaps, delivering a warm, qualified lead straight to your pipeline. ## Ready to get recommended by AI? Start tracking your AI visibility in ten minutes, or run a free audit first — no card, no setup, cancel anytime. [Start Free Trial](https://app.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=how-it-works&utm_content=closing-cta) [Run a Free AI Audit →](https://audits.lighthouselocal.ai/?utm_source=lighthouselocal&utm_medium=marketing-site&utm_campaign=how-it-works&utm_content=closing-cta) ![Lighthouse Local dashboard](https://www.lighthouselocal.ai/_astro/home.iSQBUdeN_ZHLfyR.webp?dpl=dpl_BeaNPnF9byUZpqQjB4BDTxUtsZ4q) ![](https://www.lighthouselocal.ai/logo.png) AI Visibility TrackerGet 30 Days FreeSee exactly how AI answers your customers — and how to get recommended more ## Sitemap - [Markdown sitemap](https://www.lighthouselocal.ai/sitemap.md)