Compare Lighthouse Local vs. Ahrefs Brand Radar

Brand Radar gives you two kinds of data, and it helps to keep them apart. The first is an index of 453 million prompts, which gives any brand a share-of-voice view with no setup. The second is custom prompts, the questions you add yourself, run daily and metered as checks. Around both sit Site Explorer, Rank Tracker, Site Audit and web analytics, so an SEO team already paying for Ahrefs will find AI visibility in the same place, with historical AI responses back to 2025.

That points to two questions for any vendor. Does the number describe my brand in general, or the specific questions my customers ask? And once I see a gap, who turns it into work? Lighthouse Local starts from the second question. We check the questions you choose across ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan, sweep every tracked question weekly with daily checks on priority ones, and turn every gap into a ranked fix list in plain English. If nobody on your team wants to turn a citation gap into site work, our specialists do it.

Ahrefs meters Brand Radar in checks. A check is one prompt on one model in one location, so a plan's allowance is spent every time you add an assistant, a location or a faster schedule. Lite includes five tracked prompts and 150 checks a month, Standard ten and 300, Advanced twenty and 600, and extra packages start at $50 a month with overage priced per check. Claude costs eight checks per update, more than the other assistants. That model suits a team that wants a few high-value prompts and a big index behind them.

So the question to ask any vendor is what it costs to learn whether an assistant recommends you for one more service in one more town. Ahrefs sets a check's location by country code, which describes a country, not a town. Lighthouse Local tracks questions nationally or by city and service area, with every assistant we track included on each plan, and the pricing cards above show the monthly allowance of answer checks. Adding a town is one more question, not a budget exercise.

An agency's real cost is the sum of the pieces, seats, reports and client views, so count them before you compare plans. Ahrefs's plan list has no agency tier. Extra seats are priced per user, client reporting runs through Report Builder with a cap per plan, and Letaido offers client pages on custom domains. For an agency already standardized on Ahrefs, that's workable, and the add-ons are easy to price one at a time.

The question to ask any vendor is what the whole client setup costs once you add it up, and what the client actually logs into. Lighthouse Local gives agencies a white-label dashboard clients log into under your brand, plus unlimited client reports, so a new client doesn't mean a new seat or a report cap to watch. Beacon runs an embeddable AI visibility audit on your own site to capture leads. Compare our agency plans against an Ahrefs plan plus its add-ons and price a typical client on each.