Compare Lighthouse Local vs. Semrush AI Visibility Toolkit

Start with what a prompt count measures. Semrush sells the AI Visibility Toolkit by prompts tracked daily, 25 on the toolkit and then 50, 100 and 200 across the Semrush One tiers, with extra prompts and domains priced separately. A prompt is one question you've decided to follow, so the plan size is the number of questions you can watch. The other half of the product is data. Semrush describes a prompt database of hundreds of millions of real AI requests, refreshed daily, and it sits beside Site Audit, Position Tracking and My Reports. If your team already lives in Semrush, that's the path of least resistance, and for a brand comparing how it's described across markets, the scale is the point.

That raises two things to settle with any vendor. How many of my own questions can I follow before the price moves, and once I see a gap, who turns it into work? Lighthouse Local answers both in plain terms. We track the questions your customers ask, by city and service area, across ChatGPT, Gemini, Claude, Perplexity, and Google AI, and each plan shows its monthly allowance of answer checks on the pricing cards above. Every gap lands on a ranked fix list in plain English, and our specialists can make the fixes for you, so there's no suite to learn before you get an answer.

Here's the concept. An assistant answers "who should I call" differently depending on where it thinks you are, so tracking only means something when it's set to the right place. Semrush's AI visibility documentation describes regions at country level and prompt tracking on desktop searches. City and ZIP targeting is documented for classic Position Tracking, not for AI prompts, on the pages we read. If you sell across countries, Semrush's many regional databases are a real strength. If your customers ask an assistant for a service near them, country level may not describe your market.

So put two things to any vendor. At what level does your AI tracking set the location, and what exactly am I buying, trial included? On the second, Semrush's pages disagree with each other. One page sells the toolkit as its own plan while another says it needs a core subscription, and one page offers a free trial while another says there isn't one. Confirm the current wording with Semrush before you plan around either.

Lighthouse Local tracks questions nationally or by city and service area, so you see what's said in the towns you serve. Every self-serve plan comes with a 14-day free trial and month-to-month billing, so you can see your own answers before you commit.

Agency pricing comes down to how a tool counts and where your clients look. Semrush's own guide to AI visibility tools for agencies says client mention data comes from re-running the Visibility Overview report for each client rather than from a standing client dashboard, and that white-label PDFs need the My Reports Pro add-on. Prompts are priced per domain, so each client adds to the bill. If your whole reporting stack already lives in Semrush and branded PDFs are enough, that's a workable trade.

The two questions for any vendor are what one more client adds to the bill, and whether the client gets something to log into or only a file to open. Lighthouse Local answers with a white-label dashboard clients log into under your own custom domain, plus unlimited client reports, so a new client means a new login, not a new reporting chore. Beacon runs a branded AI visibility audit on your own site to capture leads, with published pricing. Set our agency plans beside a Semrush One tier plus My Reports Pro and see what your tenth client adds on each.