Compare Lighthouse Local vs. LLMrefs
LLMrefs is an AI search analytics tracker that puts every AI engine it lists, unlimited projects and unlimited seats on one monthly plan, with prompts targeted by country and language. Lighthouse Local tracks the questions customers ask by city and service area or nationally, across ChatGPT, Gemini, Claude, Perplexity, and Google AI, and turns the gaps into fixes our specialists can make. Here's how they compare, every LLMrefs fact sourced from its own pages.
Which one is built for you?
Two honest lists. Pick the one that sounds like your week.
Choose Lighthouse Local if
- You sell in particular towns and want to know whether the assistants name you there, not only in your country, so each fix points at the place that's missing.
- You want one plain answer, who's recommended and what to change, without reading a share-of-voice chart to find it.
- You'd rather have a gap closed than exported, so our specialists make the fixes while you run the business.
- Your clients expect a dashboard under your brand on your own domain, and you want that from the first agency plan.
Choose LLMrefs if
- You want unlimited projects, domains and team seats on a single monthly plan, organized by client.
- You want Grok, Copilot, Meta AI and DeepSeek tracked beside the assistants we cover, with no engine sold separately.
- You want fan-out prompts generated from real AI conversations, with content gap insights and citation tracking for outreach.
- You want CSV export and API access included rather than held back for a higher tier.
Feature by feature
The same eighteen rows on every comparison we publish.
AI platforms checked
| Feature | Lighthouse Local | LLMrefs |
|---|---|---|
| ChatGPT | Yes | Yes |
| Google Gemini | Yes | Yes |
| Claude | Yes | Yes |
| Perplexity | Yes | Yes |
| Google AI Overviews | Yes | Yes AI Overviews and AI Mode |
What gets tracked
| Feature | Lighthouse Local | LLMrefs |
|---|---|---|
| Local-intent questions, by city and service area | Yes | No Country and language targeting across 50+ countries |
| Weekly sweep of every tracked question | Yes | Yes Every keyword updated at least weekly |
| Daily checks on priority questions | Yes | Yes Prompt sets run across engines daily |
| Competitor tracking on every platform | Yes | Yes Competitor set with share of voice and position |
| Ranked, plain-English fix list | Yes | Partial Content gap insights and source opportunities, without a ranked list |
| Optional done-for-you fixes | Yes | No |
For agencies
| Feature | Lighthouse Local | LLMrefs |
|---|---|---|
| White-label client dashboard | Yes | No |
| Unlimited client reports | Yes | Partial Client dashboards and weekly reports; a limit isn't stated |
| Embeddable white-label audit for lead capture | Yes | No |
| Ask ChatGPT, Claude or Gemini about your own data | Yes | No API access and CSV export included |
Plans and trial
| Feature | Lighthouse Local | LLMrefs |
|---|---|---|
| 14-day free trial | Yes Self-serve plans | No 7-day trial, no card needed |
| Month-to-month billing | Yes | Yes |
| Dedicated agency plans | Yes | No One plan with unlimited projects and seats, organized by client |
Plans, side by side
Lighthouse Local prices come straight from our plan catalog. LLMrefs's are what its pricing page showed on October 12, 2026. A prompt count on its own undersells coverage, because Lighthouse Local runs every tracked prompt on ChatGPT, Gemini, Claude, Perplexity, and Google AI, so compare the answer checks a month.
Lighthouse Local
Starter
$79/ month
1,400+ AI answer checks a month
50 tracked prompts (weekly sweep) · 3 daily slots (checked every day)
Growth
$249/ month
4,700+ AI answer checks a month
150 tracked prompts (weekly sweep) · 12 daily slots (checked every day)
Enterprise
CustomFrom ~$599 / month
Custom prompts (~250+), sites & seats · ~25 daily slots, custom competitors
Agency Starter
$349/ month
5,500+ AI answer checks a month
160 shared prompts · 16 daily slots
Agency Growth
$999/ month
17,000+ AI answer checks a month
500 shared prompts · 50 daily slots
Agency Enterprise
CustomFrom ~$1,999 / month
Custom client sites, prompts & seats
LLMrefs
All in One
$79per month, marked limited time only
500 prompts, unlimited projects and seats, 50+ countries, every listed AI engine, weekly reports, citation tracking, CSV export and API access
LLMrefs prices are in US dollars as shown on its homepage pricing section on the verified date, billed monthly with no annual price published. Every AI engine it lists is included at that price, and the homepage marks the figure as a limited-time offer.
See full pricingWhat a prompt pool buys you
A prompt is one question you want the assistants asked on a schedule. LLMrefs sells 500 of them on its one plan, shared across as many projects and clients as you like, each one targeted to a country and a language. Its pricing list gives the coverage as 50 or more countries and 20 or more languages, and another section of the same homepage says 20 or more countries and 10 or more languages, so ask which applies. Every engine it names is included, from ChatGPT and Google AI Overviews to Grok, Copilot, Meta AI and DeepSeek, so the pool is the only number you budget. If you want one question asked across several countries on a wide set of engines, that's a clean model.
The question to ask any vendor is what level a question is targeted at. A country-level answer tells you whether ChatGPT names you somewhere in the United States. It doesn't tell you whether a customer in Tulsa asking for a roofer hears your name. If your customers come from particular towns, that's the gap to close.
Lighthouse Local targets each tracked question by city and service area, or nationally when that's your market, across ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan. Each plan carries the monthly AI answer-check allowance shown on the pricing cards above, and coverage packs add questions when you add a town or a service, at the add-on price listed with our plans.
From a weekly report to a change on your site
Tracking tells you where you stand. LLMrefs does that with weekly visibility reports, a share of voice against the competitor set you define, the sources each answer cited, and content gap insights that show where rivals are cited and you aren't. It also generates fan-out prompts from real AI conversations, so the questions you track grow with how people actually ask. Its homepage promises every keyword refreshed at least weekly and its visibility page says prompt sets run daily, so ask which cadence your plan gets. If you work from a list of pages to write and sites to pitch, that output is the job.
Then ask any vendor who turns a gap into work. A citation you're missing is a page that needs writing, a listing that needs fixing, or a profile that needs attention, and someone has to do it. If that someone is you, the question becomes how clearly the report says what to do first.
Lighthouse Local answers that with a ranked fix list in plain English, ordered by what moves your visibility most, with no SEO vocabulary to decode. And if you'd rather not do it at all, our specialists make the fixes, from on-page changes to your Google Business Profile and local citations, each one approved by you before it goes live. If you already have a content team waiting for a list of gaps, LLMrefs feeds that team well.
Running clients on one subscription
Take the day a second client signs. LLMrefs runs every client under one subscription with unlimited projects, domains and seats, keywords distributed across projects, and a client dashboard for each. There's no separate agency tier because the single plan already allows it, which keeps the bill flat as you add clients. What its pages don't publish is whose brand sits on that client dashboard, whether a client can log in on their own, or how shareable reports are delivered, so ask before you commit.
Get two answers in writing from any vendor. On which plan does the client-facing view carry your brand, and what does each extra client add to your bill?
Our agency plans put each client in a white-label dashboard on your domain from the first agency plan, with unlimited client reports and a shared prompt pool across clients. With Lighthouse Local's Beacon, an embeddable AI visibility audit on your own site, prospects qualify themselves before you've spoken. Compare our agency plans with the LLMrefs plan for the clients you actually have.
Frequently asked questions
Is Lighthouse Local an alternative to LLMrefs?
Yes, for brands and agencies that want AI visibility tracked by city and service area with the fixes handled. Both track how AI assistants answer questions about a brand and who gets named instead. LLMrefs targets by country and language and includes a wide engine list on one plan. Lighthouse Local tracks ChatGPT, Gemini, Claude, Perplexity, and Google AI by town or nationally, ranks the fixes in plain English, and can make them for you.
Which AI engines does LLMrefs track?
Its homepage lists ChatGPT and ChatGPT Search, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, Grok, Microsoft Copilot, Meta AI and DeepSeek, all included on the one plan. If your customers use Copilot or Grok, that list covers them. Lighthouse Local checks ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan, with none sold separately.
How much does LLMrefs cost?
One plan, All in One, at $79 a month, marked limited time only on its homepage. It includes 500 prompts, unlimited projects and seats, geo-targeting in 50 or more countries, every listed engine, weekly reports, citation tracking, CSV export and API access. No annual price is published. The number to compare is how many questions you need and where they're targeted, since our plans show a monthly allowance of AI answer checks on the cards above and add questions through coverage packs.
Does LLMrefs track local questions by city?
Its pages describe targeting by country and language, with results filtered by engine and country, and its homepage gives the country count as 20 or more in one place and 50 or more in another. A city or service-area option isn't described on the pages we read, so a local business would see whether it's named somewhere in its country rather than in its town. Lighthouse Local tracks each question by city and service area, or nationally, so a gap in one town shows up as a gap in that town.
Does LLMrefs have a free trial?
Yes. Its homepage offers a 7-day free trial with no credit card, and also a free account you can create without one. A week is enough to see the dashboard and a first set of answers. Lighthouse Local's 14-day free trial runs on every self-serve plan with every feature included, with tracking starting the day you sign up.
Can agencies white-label LLMrefs?
Its homepage includes client dashboards and unlimited projects, domains and seats on the single plan, which keeps every client under one bill. White-label reports, a branded dashboard or a custom domain aren't published on the pages we read, so confirm with LLMrefs if your clients need to see your brand. Lighthouse Local's agency plans put your brand on the client dashboard and your domain on the URL from the first tier, with Beacon as a branded audit for your own site.
How did we check these facts?
Every LLMrefs fact on this page comes from LLMrefs's own pages, read on October 12, 2026. Where a page doesn't publish something, the scorecard says No. If you spot a change, contact us and we'll re-verify. Sources: LLMrefs homepage and pricing (seen October 12, 2026) · LLMrefs AI search visibility (seen October 12, 2026).
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