Compare Lighthouse Local vs. Localo

Localo's unit is the profile. You connect a Google Business Profile, give it an optimization seat, and the tool tracks up to 10 keywords for it on a map grid of 9 to 49 points covering 1 to 50 km, updated weekly, with the local businesses that outrank you shown at each point. Reviews, Google posts, citations and a one-page website hang off the same profile, and a weekly audit scores it. For a shop whose customers find it on Google Maps, that's a thorough view of the map, and the Single Business plan is priced for one owner.

The question to ask any vendor is what the number on the screen measures. A map grid tells you where your pin ranks when someone searches Google from that spot. It says nothing about what ChatGPT or Gemini answers when that same person asks who to call. Both matter, and they're different questions with different fixes.

Lighthouse Local asks the second one. It runs the questions your customers type through ChatGPT, Gemini, Claude, Perplexity, and Google AI, pointed at a city and service area or at a country, and shows whether you're named and who's named instead. Every plan covers every assistant we track at the published price, with a weekly sweep of every question and daily checks on the ones you mark, and the result is a gap per town and per service rather than a position on a map.

Localo's Smart Tasks hand you a few guided jobs each week, about 35 minutes of work by its own estimate, and its AI Agent reads the audit and turns it into actions you can launch. Its Content Publisher generates Google posts and offers and schedules them weeks ahead, and the citations manager builds the list of directories and tracks status while you add the listings. Pro and Enterprise include onboarding, training and a dedicated account manager. If you want to run your own profile with a coach beside you, that's a well-paced way to do it.

So ask who does the work in the weeks you don't have the 35 minutes, and what happens to the task list then. A guided task still needs a person to carry it out, and a citation on a list still needs someone to submit it.

Lighthouse Local turns every gap into a ranked fix list in plain English, ordered by what moves your visibility most. When you don't have those 35 minutes, our specialists do the work on any plan, Google Business Profile management and local citations included, and you approve each change before it goes live. If you'd rather keep your hands on the profile, Localo's weekly tasks are a sensible rhythm.

Picture the first client review. Localo's Pro plan at the entry tier covers 2 to 10 profiles with up to 30 optimization seats, with a slider pricing larger counts, and gives clients access under your brand inside your workspace with roles you control. Reports go out weekly or monthly with your logo and a custom sender address, with no cap on how many you send and every one held as a draft until you approve it. Client Acquisition adds shareable links without Localo branding and a local rank checker widget for your site that shows a prospect their map visibility. If Google Business Profile management is the service you deliver, that's a complete kit at a flat price per plan.

Ask any vendor two things before you sign, and get the answers in writing. Can the client's view live on your own domain, and will the report say what the AI assistants answer about them, since that's what clients now ask? Localo's pages describe branded client access and branded reports, and don't mention a custom domain or AI answers in the report.

On our agency plans the client's view is a white-label dashboard on your own domain from the first tier, every report is about AI answers, reports are unlimited, and one prompt pool is shared across clients. Lighthouse Local's Beacon runs an embeddable AI visibility audit on your own site, so a prospect sees what ChatGPT says about them before your first call. Set our agency plans beside Localo's Pro tier and price a typical client on each.