Compare Lighthouse Local vs. Otterly.AI

Start with what a plan's price really covers. Otterly's Lite plan is a small first step into monitoring AI search. It includes 15 prompts with daily tracking, unlimited team members and a seven-day trial with no card, and every plan ships with a GEO audit and a prompt research tool. Microsoft Copilot is included from the first plan. Reporting is broad too, with unlimited brand reports, PDF exports carrying your own logo, a Looker Studio connector, an API and MCP access. If you want to start on a handful of prompts, that's the right trade.

The catch is in the add-ons. Gemini and Claude are sold separately and priced per plan, and Google AI Mode is an add-on too, so the question to ask any vendor is what the price is once every assistant your customers use is switched on.

Our answer is a plan with nothing to switch on. Every Lighthouse Local plan checks ChatGPT, Gemini, Claude, Perplexity, and Google AI, with the monthly answer-check allowance shown on the pricing cards, so the price you see is the price of full coverage.

Location sets which questions you can ask. Otterly's help center describes monitoring by country, across dozens of countries, and doesn't mention city or service-area prompts. That's the right fit when your market is a whole country. When customers ask who serves their neighborhood, country-level tracking answers a different question than the one they typed.

So ask any vendor this. Can I track the same question for each town I serve, and what does one more town cost me? The answer tells you whether the tool measures your market or only your country.

We built ours around that question. Lighthouse Local tracks the questions your customers ask, nationally or by city and service area, sweeps every tracked question weekly across ChatGPT, Gemini, Claude, Perplexity, and Google AI, and checks priority questions daily. Adding a town is one more question. Every gap lands on a ranked fix list in plain English, and if you'd rather hand the fixes to someone, our specialists can do the work.

Agency reporting comes in two shapes, a file you send or a place clients visit. Otterly's agencies page lists unlimited reports and workspaces, a Looker Studio connector and branded PDF exports, with custom pricing through its Agency Partner program. That suits a team that already reports in Looker Studio and sends clients a PDF each month. A client-facing white-label dashboard isn't described on the page, so ask Otterly directly if that's a requirement.

The question to ask any agency vendor is what the client sees, and how much of it you have to assemble. A branded PDF still needs someone to build and send it. A dashboard the client signs into is there whenever they look.

Our agency plans start from a white-label dashboard clients log into under your brand, with unlimited client reports and a shared prompt pool across clients. Our Beacon adds an embeddable AI visibility audit that captures leads on your own site under your brand. Put our agency plans beside Otterly's Agency Partner pricing and see what your tenth client adds on each.