Compare Lighthouse Local vs. Scrunch

Scrunch has two layers. The first monitors how AI answers describe a brand. The second is an agent experience layer that serves AI-optimized versions of your pages to bots at the CDN, with no site code changes. Its Core plan covers four engines, one country and five competitors, and the enterprise plan opens up nine engines, MCP and SSO. That's a platform whose reach extends from monitoring into how your pages are served to bots, and for a team that wants to act at that technical level, it's a real strength.

The question to ask any vendor is where you are in the job. If you already know where you're missing and want to change what bots receive, a delivery layer fits. If you first need to know who AI recommends instead of you and what to change, you need the answer before the infrastructure. Lighthouse Local is built for that second case. We check ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan, sweep every tracked question weekly with daily checks on priority ones, and turn the gaps into a ranked fix list in plain English. If you'd rather not run a delivery layer or edit pages yourself, our specialists do the work.

Cadence is easy to skip over. Scrunch's data FAQ says a new prompt runs daily for its first 14 days and then every 72 hours by default, with an on-demand refresh when you need a fresh answer. That's a sensible way to build a baseline fast, and every 72 hours is more often than our weekly sweep, so if you need every prompt refreshed that often, Scrunch has the edge there. Coverage works the same way, by plan. Its Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot, and Gemini, Claude and Google AI Mode arrive on the enterprise plan.

So ask any vendor two things. What is the schedule on day sixty, not day one, and which assistants are on the plan I'd actually buy? Lighthouse Local answers the coverage half first. Every plan checks ChatGPT, Gemini, Claude, Perplexity, and Google AI, with every tracked question swept weekly and the priority ones checked daily, so the assistants you care about are never on a higher tier. The pricing cards above show the monthly allowance of AI answer checks each plan runs, which is the number to set beside a prompt count and a refresh interval.

White-label can mean a dashboard your client logs into or an API you build one from, and the difference is who does the work. Scrunch has a real agency program. Agency Core adds multi-client management and Data API access, guest roles give each client a view of their own brand, prospecting workspaces support pitches, and the partner program pays referral commission. White-label is described as something you build through the API, which suits an agency with developers and a reporting stack of its own.

The thing to settle with any vendor is what your client logs into and how much work it takes to put your brand on it. Lighthouse Local gives agencies a white-label dashboard clients log into under your brand on every agency plan, plus unlimited client reports, with no API work to brand it. Beacon runs an embeddable AI visibility audit on your own site to capture leads. Compare our agency plans against Agency Core and price a typical client on each.