Compare Lighthouse Local vs. xSeek

Read the engine column before the price column. xSeek's Starter plan, $249.99 USD a month, tracks 50 questions daily on ChatGPT and Perplexity, with Grok as an opt-in you switch on per website. Gemini, Google AI and Copilot arrive on Growth at $499.99, which also opens Claude and DeepSeek as opt-ins. Each tracked question is asked once a day from the country you set on its topic, and the answer is kept as it was given, with a per-engine score, sentiment and the sources each engine cited. For a brand that sells in one country, that's a clean, honest model.

The question to ask any vendor is simple. On the plan I can buy today, which assistants are checked, and where is each question pointed? A customer who asks Gemini for a roofer in Mesa is a question that a plan listing two engines and a country doesn't ask, and the vendor's own pages tell you which plan that is.

Lighthouse Local checks ChatGPT, Gemini, Claude, Perplexity, and Google AI on every plan, from the first self-serve tier, and points each question at a city and service area or at a country. The pricing cards above show each plan's monthly allowance of AI answer checks, with a weekly sweep over every question and daily checks on the ones you mark, so the plan you buy is the coverage you get.

xSeek's action plan is its strongest idea. Once a month an agent reads what the engines answered about you and writes a ranked list of things to create, fix or post, each with its reason, the measured evidence and an expected result, marked high or medium impact. When you mark an action done with its URL, the plan shows how often AI named you on that question before and since. Starter gets 10 new actions a month and Growth 25, and the Content Studio drafts the articles in your voice and sends them to WordPress, Webflow, Ghost or HubSpot. Its own pricing page is direct about the rest. xSeek is software your team uses, and it doesn't do the marketing for you.

The next thing to ask is who carries the action out. A drafted article still needs an editor, a Reddit reply still needs someone to post it, and a directory listing still needs someone with the login. If that someone is you, a plan refreshed once a month is a to-do list with a deadline, and the plan that caps your actions matters as much as the plan that caps your engines.

Lighthouse Local hands every plan a ranked fix list in plain English, ordered by what moves your visibility most, and refreshed as the checks come in rather than monthly. If nobody on your side wants that job, our specialists make the fixes, including on-page changes, Google Business Profile management and local citations, and each one waits for your approval. If your team wants to write and publish itself, with a monthly plan and a drafting tool beside the tracker, xSeek was built for that.

Follow one agency with six clients through each product. On xSeek, each client gets its own workspace and your whole team gets a seat, with seats unlimited on every plan. Websites are the cap, 1 on Starter and 3 on Growth, and the pages don't say whether a client workspace counts against it, so six clients is a question for the Scale call. The enterprise page is unusually plain about what it doesn't offer yet, listing white-label reports beside SOC 2, SAML SSO and an uptime SLA. A read-only API and the MCP server pull share of voice, AI clicks, top pages and cited sources per website on every plan, which is a real asset if your reporting runs through a BI tool.

Put two questions to any vendor and keep the replies. On which plan does the client's live view carry your brand, and what does one more client add to the bill each month? xSeek's pages answer the first with "not yet" and leave the second to the Scale call, so get both in writing before you move a client in.

From the first agency plan, our clients' dashboards carry your brand on your own domain, through a white-label dashboard with unlimited client reports and a shared prompt pool, no custom quote needed. Lighthouse Local's Beacon puts an embeddable AI visibility audit on your site, with published pricing, so a prospect sees their gaps before the first call. Line up our agency plans against a Scale quote and cost six clients on each.