Local SEO
Getting found by nearby customers across search and AI, from your Google Business Profile and reviews to the pages AI actually reads.
4 guides
Do You Need a Google Business Profile for AI Visibility?
Every major assistant reads Google Business Profile data somewhere in its answers, even ChatGPT. Here's what your profile feeds them, and what to do if Google won't let you have one.
AggregateRating Schema, and Why Your Star Ratings Might Not Show
AggregateRating is the schema that puts your star rating in code machines can read. Here's how it works, the reason your own stars often won't show in Google search, and how to write one that holds up.
What Is Local Schema Markup, and How Do You Add It?
A few lines of code can tell Google and AI exactly what your business is, where it works, and when it's open, no guessing required. Here's how local schema markup works, and how to add it in one sitting.
How Reviews Shape AI Recommendations
The assistants that recommend businesses lean heavily on your reviews, how many, how recent, how good, and what they say. Here's how reviews feed AI recommendations, and how to make yours work harder.
See where AI recommends you, and where it doesn't
Lighthouse Local tracks all five platforms, shows who's getting named instead of you, and turns every gap into a plain-English fix.