Local SEO
Getting found by nearby customers across search and AI, from your Google Business Profile and reviews to the pages AI actually reads.
9 guides
AI Search and SEO for Local Dentists
Do they take my insurance, can they see me today, what will it cost, and what do other patients say? Those are the questions patients now put to AI assistants, and this field guide shows where on your site and Business Profile each answer has to live.
Do Directory Listings Affect AI Visibility? What 2026 Research Shows
We sorted the 1,634 citations behind one plumber's AI answers and read every 2025 and 2026 study on listings. A few directories matter per assistant, the long tail doesn't, and a complete listing still isn't a recommendation.
Do Press Release Backlinks Pass Authority?
No. Google names press release links in its spam policy, and the wire services tag them nofollow before Google ever sees them. Here's what a release still does for a local business, what AI assistants do with wire copy, and when it's worth the money.
Internal Linking for Local SEO in 2026, Tested on Our Own Site
We crawled our own site before writing this. Every page was two clicks from home, and six of our 25 blog posts still had no article linking to them. Here's the link map, anchor text, and thirty-minute audit that fix the same gap on a local business site.
AI Search and SEO for Local Pharmacies
More than 2,000 pharmacies closed in 2025, and the patients they left behind are asking Google and AI assistants where to go next. This field guide covers the local SEO and AI search work that gets an independent pharmacy found, trusted, and named.
Do You Need a Google Business Profile for AI Visibility?
Every major assistant reads Google Business Profile data somewhere in its answers, even ChatGPT. Here's what your profile feeds them, and what to do if Google won't let you have one.
AggregateRating Schema for Local SEO
AggregateRating is the schema that puts your star rating in code machines can read. Here's how it works, the reason your own stars often won't show in Google search, and how to write one that holds up.
What Is Local Schema Markup, and How Do You Add It?
A few lines of code can tell Google and AI exactly what your business is, where it works, and when it's open, no guessing required. Here's how local schema markup works, and how to add it in one sitting.
How Reviews Shape AI Recommendations
The assistants that recommend businesses lean heavily on your reviews, how many, how recent, how good, and what they say. Here's how reviews feed AI recommendations, and how to make yours work harder.
See where AI recommends you, and where it doesn't
Lighthouse Local tracks all five platforms, shows who's getting named instead of you, and turns every gap into a plain-English fix.