Will Colachis

Will Colachis

Head of Growth, Lighthouse Local

Somebody in your category is getting recommended by AI today, and most businesses have no idea if it's them. That's what Will tracks. Where you show up, who's getting named instead, and what you should fix next. At Lighthouse Local, he helps local businesses and the agencies that serve them turn AI-visibility data into their next concrete move.

Articles by Will Colachis.

All articles
Tracker dashboard for Ridgeline Auto Repair showing it named in four of ten AI answers, with per-assistant tiles for named and missing

Top-Rated AI Search Visibility Tools for Small Businesses in 2026

Ten AI search visibility tools, scored on five things a one-location business cares about. Free snapshots, trackers under $50, the band where coverage fills out, and the prompts to load on day one.

Will Colachis
Will ColachisSep 10, 202611 min read
AI Visibility
A branded AI visibility audit results page for a roofing company showing six category scores and a captured lead

What Is a White-Label AI Audit? One Prospect, Start to Finish

Follow one roofing company through a white-label AI audit, from a cold email to a scored report to a lead in your inbox, and see where the audit stops and the tracker starts.

Will Colachis
Will ColachisSep 9, 202610 min read
For Agencies
A dashboard showing AI referral visits converting 60 percent higher than other traffic, with visit volume trending upward over six weeks

AI Search Visibility Is a Revenue Channel. Here's How to Earn It.

AI answers already send buyers who convert better and spend more. Here's the 2026 research on how the assistants pick what to cite, a worked revenue calculation you can copy, and the order to fix things in.

Will Colachis
Will ColachisSep 8, 202611 min read
AI Visibility
An AI visibility scorecard showing a 35 percent mention rate, a rising twelve-week trend, and tiles for share of voice, citations, and accuracy

How to Track Your Brand's Visibility in AI Search Results

Ask an assistant the same question twice and you can get two different businesses. Here's how to track your brand's AI visibility as a rate instead of a snapshot, with four metrics and a scorecard.

Will Colachis
Will ColachisSep 7, 20269 min read
Guides
A white-label agency dashboard listing client sites with their AI visibility scores and a monthly report ready to share

AI Visibility Tools for Agencies, Compared for 2026

Agencies don't need the tracker with the most engines. They need one a client can see under the agency's brand, at a price that still leaves a margin. Twelve tools, five axes, one table.

Will Colachis
Will ColachisSep 3, 202611 min read
For Agencies
A dashboard panel tracking a 4.8 rating, 214 reviews, verified hours, and rising AI mentions, the profile signals AI assistants read

Do You Need a Google Business Profile for AI Visibility?

Every major assistant reads Google Business Profile data somewhere in its answers, even ChatGPT. Here's what your profile feeds them, and what to do if Google won't let you have one.

Will Colachis
Will ColachisSep 1, 20266 min read
Local SEO
A page speed card comparing a slow 2.4 MB page loading in 6.1 seconds against a fast 0.9 MB version loading in 1.8 seconds

How to Speed Up Your Website, Biggest Wins First

Most slow sites are slow for the same few reasons, and images top the list. Here's how to speed up your website in order of impact, the biggest wins first, and how to hand the whole list to AI.

Will Colachis
Will ColachisAug 30, 20268 min read
Guides
A dark Search Visibility dashboard with organic rankings on one side and AI answer results on the other, the business named on three assistants

SEO vs. AEO, and Why You Now Need Both

Ranking on Google and getting recommended by AI are two different games. Here's the difference between SEO and AEO, why you can win one and lose the other, and how to cover both.

Will Colachis
Will ColachisAug 29, 20267 min read
AI Visibility
The Lighthouse Local dashboard showing a business's AI visibility score

How to Check If AI Recommends Your Business

Your customers are asking AI for a business like yours. Here's a simple way to check whether the major assistants name you, read the answers like an auditor, and turn it into a habit.

Will Colachis
Will ColachisAug 19, 20266 min read
Guides
A white-label Lighthouse Local dashboard for agencies and their clients

AI Visibility Is the New Service for Agencies

AI answers are where more of your clients get found or filtered out. For agencies, that's a new service line that extends the local SEO work you already do. Here's how to package, price, and report on it.

Will Colachis
Will ColachisAug 5, 20267 min read
For Agencies