
Will Colachis
Head of Growth, Lighthouse Local
Somebody in your category is getting recommended by AI today, and most businesses have no idea if it's them. That's what Will tracks. Where you show up, who's getting named instead, and what you should fix next. At Lighthouse Local, he helps local businesses and the agencies that serve them turn AI-visibility data into their next concrete move.
Articles by Will Colachis.
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AI Search and SEO for Local Dentists
Do they take my insurance, can they see me today, what will it cost, and what do other patients say? Those are the questions patients now put to AI assistants, and this field guide shows where on your site and Business Profile each answer has to live.

How AI Visibility Tools Charge Agencies, Per Client vs. Flat Pricing in 2026
AI visibility tools bill agencies in one of three ways, per client, per question, or one flat fee. Here's what each one costs at 5, 10, and 25 clients, with 2026 vendor pages as the source.
How to Evaluate AI Visibility Tracking Tools in 2026
A single AI answer is a coin flip, so a tracker's number is only as good as how it was collected. Five questions to ask any vendor, the 2026 studies behind each, and a scorecard you can fill in during a trial.

How to Resell AI Visibility Audits to Your Clients
The scan behind an AI visibility audit adds little cost per client, and the readout can sell for a real fee. Here's how to price it, scope it, and pitch it, shown on a real site that scored 70 out of 100.

How to Track AI Visibility for Multiple Clients in One Dashboard
Five steps to track every client's AI visibility from one account, with one roll-up you sort each week. Includes a prompt template, the six columns to watch, and a real three-client example.

How to Tell If AI Recommends Your Local Competitors
Twelve AI answers to one question named 24 different rivals, and the owner tracked four of them. Here's how to find out which competitors the assistants are sending your customers to, and what to do once you know.

What AI Shopping Assistants Ask Before Recommending Your Business
Before an AI shopping assistant names a business, it asks five questions in a fixed order. We pulled them from what OpenAI, Google, and Amazon publish about their shopping features, then checked them against ten captured answers for one manufacturer we track. It was named three times, and every miss traces to a question it couldn't answer.

AI Visibility for Local Business, What It Is and How to Get It
AI visibility for a local business is the share of AI answers to local questions that name you. One Miami car wash gets named in three quarters of ChatGPT answers and six percent of Gemini's. Here's why the gap exists, where the names come from, and the six levers that close it.
White-Label AI Visibility Tracking for Agencies, How It Works
Yes, any agency can offer AI visibility tracking under its own brand. See the four setup steps, what a client sees, and real numbers from an agency running five clients from one dashboard.

Do Press Release Backlinks Pass Authority?
No. Google names press release links in its spam policy, and the wire services tag them nofollow before Google ever sees them. Here's what a release still does for a local business, what AI assistants do with wire copy, and when it's worth the money.

Internal Linking for Local SEO in 2026, Tested on Our Own Site
We crawled our own site before writing this. Every page was two clicks from home, and six of our 25 blog posts still had no article linking to them. Here's the link map, anchor text, and thirty-minute audit that fix the same gap on a local business site.

AI Search and SEO for Local Pharmacies
More than 2,000 pharmacies closed in 2025, and the patients they left behind are asking Google and AI assistants where to go next. This field guide covers the local SEO and AI search work that gets an independent pharmacy found, trusted, and named.

What Does AI Say About Your Business?
Ask an assistant about your business and you get a set of claims, some wrong, some stale. Here's an eight-prompt audit to pull them out, a sheet to trace each one to its source, and the fixes that stick.

The Branded vs. Unbranded AI Visibility Gap
Ask an assistant about your business by name and it cites your site almost every time. Ask it who to call in your town and your site nearly vanishes. Here's why the two questions run differently, and what the businesses that get named anyway have in common.

10 AI Visibility Tools for Local Businesses in 2026
Ten AI visibility tools for local businesses, scored on five things a one-location business cares about. Free snapshots, trackers under $50, the band where coverage fills out, and the prompts to load on day one.

What Is a White-Label AI Audit?
Follow one roofing company through a white-label AI audit, from a cold email to a scored report to a lead in your inbox, and see where the audit stops and the tracker starts.

How to Improve Brand Visibility in AI Search
AI answers already send buyers who convert better and spend more. Here's the 2026 research on how the assistants pick what to cite, a worked revenue calculation you can copy, and the order to fix things in.

How to Track Your Brand's Visibility in AI Search
Ask an assistant the same question twice and you can get two different businesses. Here's how to track your brand's AI visibility as a rate instead of a snapshot, with four metrics and a scorecard.

12 AI Visibility Tracking Tools for Agencies in 2026
Agencies don't need the tracker with the most engines. They need one a client can see under the agency's brand, at a price that still leaves a margin. Twelve tools, five axes, one table.

Do You Need a Google Business Profile for AI Visibility?
Every major assistant reads Google Business Profile data somewhere in its answers, even ChatGPT. Here's what your profile feeds them, and what to do if Google won't let you have one.

How to Speed Up Your Slow Website
Most slow sites are slow for the same few reasons, and images top the list. Here's how to speed up your website in order of impact, the biggest wins first, and how to hand the whole list to AI.

SEO vs. AEO and Why You Need Both
Ranking on Google and getting recommended by AI are two different games. Here's the difference between SEO and AEO, why you can win one and lose the other, and how to cover both.

How to Check If AI Recommends Your Business
Your customers are asking AI for a business like yours. Here's a simple way to check whether the major assistants name you, read the answers like an auditor, and turn it into a habit.

How to Become an AI Visibility Agency
AI answers are where more of your clients get found or filtered out. For agencies, that's a new service line that extends the local SEO work you already do. Here's how to package, price, and report on it.